This is a personal project created to practice rebranding of a company. This case uses a real organization as starting point to create a believable context. AKSAB is a company from Tumba, Stockholm that specializes in sanitation services catered towards business to business. The problem is that the visual identity lack a B2B feeling.
The strategy was to totally overhaul the graphical profile and tweak the original design. It was important to preserve the brands heritage and create a more versatile logotype that was easier to break down and "patternize". Moreover, the new colors gave the brand a professional expression that fitted the updated flat design.
