KLUB is a storytelling project that strives to connect Swedish culture and folk lore with real world locations. As of now KLUB consists of several books and an AR mobile application. KLUB aims to prepare young readers if they choose to visit locations from the book and at the same time attract tourists to local attractions.
For this project I have produced everything from concept to finished product. One very important aspect was to incorporate enough visual references so the viewer could connect the real world locations with the story.
For the project I applied a three step design process. First line art, then flat coloring and lastly shadows and highlights. The scope of the book required an effective process that easily could be adjusted.
All the characters had full body turnarounds so the 3D artist could sculpt the models with ease for the mobile application.
The book launch was featured in the local newspaper and the final product had an overwhelmingly positive response from the teachers and the students.
